The announcement for the UK air date for Sherlock, Series 3 has been a social media extravaganza!
It started with a cryptic tweets from Sue Vertue and BBC One:
Hey #Sherlock fans of London. Keep your eyes peeled in the morning rush hour and pay your respects’
— sue vertue (@suevertue) November 28, 2013
Soon it became evident what all the fuss was about: a hearse (a nod to the title of S3’s first episode “The Empty Hearse”) with the air date of series 3 in white flowers:
— #SherlockLives (@BBCOne) November 29, 2013
Sherlockology encouraged everyone to share photos of the hearse as it went about town:
— Sherlockology (@Sherlockology) November 29, 2013
A couple promotional photos from the day’s activities:
Sherlock S3 premiers in the UK January 1, 2014.