Sherlock S3 UK Announcement!

The announcement for the UK air date for Sherlock, Series 3 has been a social media extravaganza!

It started with a cryptic tweets from Sue Vertue and BBC One:

Hey #Sherlock fans of London. Keep your eyes peeled in the morning rush hour and pay your respects’

— sue vertue (@suevertue) November 28, 2013

London #Sherlock fans keep your eyes peeled in the morning rush hour and pay your respects. #SherlockLives — #SherlockLives (@BBCOne) November 28, 2013

Soon it became evident what all the fuss was about: a hearse (a nod to the title of S3’s first episode “The Empty Hearse”) with the air date of series 3 in white flowers:

Sherlock Holmes – in *living* memory, #TheEmptyHearse premieres Jan 1st 2014 on @BBCOne. #SherlockLives pic.twitter.com/PnrWPTGnMp

— #SherlockLives (@BBCOne) November 29, 2013

Sherlockology encouraged everyone to share photos of the hearse as it went about town:

If you are able to pay your #r3spects in London today, don’t forget a pic… #SherlockLives http://t.co/6a4tmH68VD pic.twitter.com/BF9zVAHmXF

— Sherlockology (@Sherlockology) November 29, 2013

A couple promotional photos from the day’s activities:

You can see more by checking out the twitter hashtags #r3spects and #SherlockLives.